Vitacost is an eCommerce company that is based out of Florida. They sell discount vitamins, beauty products, and supplements. Their parent company is Kroger.
A $5 reward doesn’t seem like much, but it worked for the price point of most Vitacost products. The program, however, has been stopped. We’re not sure if program promotion was to blame, or if the incentive really wasn’t appealing enough to keep the program active.
How Vitacost Drives Referrals
The program offered a double-sided reward. Giving both the participant and their friend a $5 credit.
Referral Offer Text
“Spread the Love
Give 5$ and Get 5$ when you refer a friend.”