Dropbox is a file hosting service that offers cloud storage, file synchronization, personal cloud, and client software. Dropbox is essentially the home for all your photos, docs, videos, and files.
Dropbox’s referral program is often cited above any other program out there. In fact, many businesses today refer to Dropbox’s program when explaining what they want in a program. This is probably because they were able to double their growth every 3 months. In fact, their users sent 2.3 million referrals in just one month. Talk about an insane growth hack! In fact, their referral program has allowed them to forgo traditional ad spending, and save by offering free product/space.
How Dropbox Drives Referrals
The program doesn’t offer a cash incentive, rather it offers space. But, if we had to monetize the space they’ve given away for free, it’d be in the billions. This is a clever incentive because users often need the space and will refer to get it. Which further invests the user into their product, while strengthening the brand’s word of mouth.
Referral Offer Text
“Invite your friends to join Dropbox, and for each one who installs Dropbox we’ll give you both 500 MB of bonus space. If you need even more space, upgrade your account.”