Bombas is a comfort sock and apparel brand that uses a “one-for-one” charitable giving model similar to TOMS. The charitable giving model was inspired by the fact that homeless shelters request sock donations most. For every pair of socks purchased from Bombas, a pair is donated to people in need. Bombas derives its name from the Latin for “bumblebee” because of the large impact a small gesture (like giving a pair of socks) can make; as Bombas explains, bees are “small, but their combined actions have a big impact on the world.”
Bombas is all about giving. Not only do the customer and their referral get a sweet reward, but a pair of socks is also donated. The program follows an easy to flow model and overall, offers a great deal to everyone involved. Between their referral program and their charity donations, it’s obvious why Bombas has become one of the go-to shops for socks.
Referral Offer Text
“How it Works:
1. You share Bombas out into the world
2. Someone you know clicks the link you shared
3. They buy some Bombas, getting 25% off their first purchase. Nice.
4. You get $20 off to spend on Bombas. Double nice.”