Bench is an online book-keeping service for small companies that uses a freemium strategy. The company started in 2012.
While the rewards are fitting, there are few relevant images to keep the participant engaged. There is also a lack of program promotion. They do offer a customized and personable email template, but we would have loved to see the same attention to detail extended to their social media options.
How Bench Drives Referrals
Bench offers a double-sided reward, rewarding the participant for referrals even if they are not a Bench client. For each referral who completes a free trial, the participant is rewarded with a $150 virtual Visa gift card along with a free month of service.
Referral Offer Text
“Know some fellow entrepreneurs who could benefit from Bench? Spread the word and we’ll give you a $150 virtual gift card for every completed free trial; and if you’re a current client of Bench, you’ll also both receive a free month of bookkeeping.”