The 3 Best ReferralCandy Alternatives for Targeting Brand Growth

Get the low-down on ReferralCandy alternatives. Find the best customer referral program for your brand. Reach maximum word-of-mouth marketing exposure.

ReferralCandy Alternatives: Referral Rock, ReferralHero, Ambassador

Are you considering a customer referral program like ReferralCandy, but want to know what the competition is all about? Or don’t consider it a good fit? We took our time to follow these growing brands to offer you the down-low on what each customer referral program has to offer.

Take a look at these platforms so you can find your ideal ReferralCandy alternative and allow your brand to thrive.

Why Do I Need a Customer Referral Program?

If you’re tired of good leads slipping through your fingers, know that customer referral programs are a viable (and proven) way to help brands grow. With the right tools in place, brands can capitalize on good customer experiences. Harness the power of a job well done, and help your brand grow with pointed, powerful customer referrals that send patrons straight to your door.

The Best ReferralCandy Alternatives

We’ve reviewed and will outline the pros and cons of:

There are many referral software alternatives, however, we chose some of the strongest options, including those with the best keyword ratings within Google.

We know that ReferralCandy isn’t right for every business or situation. The options are wide and the services great, and that’s also what makes your decision complicated. But by remaining well-informed, you can help draw in more referrals and regain confidence in your choice of customer referral software.

We want to take the hard work out of finding the right referral software. That’s why we took the time to sign up for each program and test them out, and compile the information. It’s a step that helped us learn the industry and hope to save you valuable time and energy!

We’ve been there so you don’t have to!

By allowing us to test referral lead software alternatives and compiling the information into one, user-friendly place, you can find the best referral software platform for your needs.

Stop stressing about where your customer leads are coming from, and instead focus on growing your industry.

The Big Deal About ReferralCandy: Origins

ReferralCandy, Referral Candy Saas customer referral program. Customer referral software. Brand ambassadors; brand ambassador programs. SaaS options.

When it comes to sending customers in the right direction via e-commerce, ReferralCandy is one of the industry leading landmarks. With their intuitive interface and recognizable namesake, they’re a smart go-to for many brands looking to draw in more customers.

But that doesn’t mean ReferralCandy is right for every brand or size of company. There are certain limitations that come with ReferralCandy as a marketing brand, and that means, depending on your sales goals, they might not remain efficient.

Referral Candy ReferralCandy user interface. Customer referral program interface. Customer referral user interface. Referral reward program. Customer referral bonus. Shopify website interface.

ReferralCandy’s Pros and Cons

  1. ReferralCandy comes with excellent referral processes. As we mentioned, coming at the forefront of the software referral process, it’s no doubt that ReferralCandy debuted with state-of-the-art lead programs for e-commerce websites.
  2. With more than 30,000 brands who’ve tried the ReferralCandy process, it’s easy to say they have numbers on their side.
  3. They’re compatible with top website programs, like Shopify, Magneto, WooCommerce, BigCommerce, and custom interfaces, leaving some key platforms out of reach.

By charging commissions on their lesser plan, small businesses can save initially, but when the software works like it’s supposed to, the user can end up shelling a lot of cash out of pocket. The monthly fee sits at $49, but then come the commissions; starting at 5%, then to 3.5% after reaching $10,000 in sales. This adds another $400/month alone.

And considering the bigger plan costs more than 80-times its lesser counterpart at $3,999 per month, it’s not hard to see why customers are hesitant to make the jump.

What’s more is users on the smaller plan don’t have a dedicated case manager, so if customer service is needed, you won’t hear a familiar voice.

ReferralCandy Alternatives: The Breakdown

Now, let’s check out 3 alternatives to ReferralCandy, so you can find the referral program that’s best for your business.

1. Referral Rock

Referral Rock customer referral program. Customer referral platform SaaS. Brand Referrals. Loyal customers, brand ambassadors

Referral Rock is a proven ReferralCandy alternative for e-commerce websites and online businesses of all sizes. With a team of highly rated software experts, this unique software draws in more sales leads and more closed business.

Spread the love and bring in the dough with this industry-leading platform.

New users can schedule a customized walk-through, or test out the program for free to see if Referral Rock is a good fit for your website.

Some of their best features include:

  • Personalized on-boarding and a dedicated case manager, even when subscribing to a lower-level plan.
  • Practical, universal software that’s available for virtually any website or email platform for loyal customers. Referral Rock customer referral system. Customer referral channel. Software referral platform. Shopify website. WordPress compatible customer referral program. User-friendly platform.

As a marketing channel, Referral Rock draws in more leads, while requiring less effort from your sales team. In other words, it’s incoming leads on a turnkey operation. Set the software into place and let it roll!

Referral Rock is regularly praised for their high level of customer support. Get extra help if and when you need it so your referrals can keep flowing, despite any potential snags.

Differing from ReferralCandy, Referral Rock comes with one-on-one customer support with a dedicated case member. It’s also made for large businesses in retail, not just specializing in e-commerce, like ReferralCandy.

Unlike ReferralCandy, Referral Rock is available in more than 25 email and website platforms. It’s offered on the most popular names, including WordPress, Shopify, and Squarespace. As well as popular email marketing platforms like MailChimp and HubSpot, and data tracking websites like Google Analytics and Salesforce.

  • Easy DIY interface and drag-and-drop features
  • Available analytics and workflow automation
  • Increased leads with text and social sharing capabilities

Keep track of your referrals and where your leads are coming from with this effective integration system.

Shopify website customer referral program. WordPress compatible. Lead generation software. Result-based lead generation. Affordable lead generation program. User-friendly program

The Low-Down on Referral Rock

Choose from three different plans to find a proven referral-based software plan that meets your company’s needs, including custom DIY interface and page builds with drag and drop features. Customers get access to personalized customer experience on every plan and the software is compatible with virtually every website, email marketing, and analytics tracking software.

Get more leads with text and social share options to reach maximum referral options.

Grow and monitor leads and loyal customers with Referral Rock’s growing system and accompanying analytics system.

2. Ambassador

Ambassador brand ambassador software. Customer rewards program. Under-friendly software. User-friendly interface. Customer rewards software.

Another growing ReferralCandy alternative is Ambassador, a referral software program that’s ideal for large businesses or influencer programs. Ambassador specializes in personal shares, such as partnerships and influencer leads.

Rather than specializing on one front, Ambassador spreads its efforts across the board. They offer referral generating software, as well as leads via brand ambassadors, affiliate marketing, and partnerships. Customers can choose one or more services to find their best marketing needs.

With a personalized branded experience, customers get visual accountability of their leads, including sleek tools that help automate tasks. Less work, plus more outflow with this streamlined system. Customer bonus. Customer referral bonus. Loyal customers. DIY interface. User friendly platform. Brand ambassadors. Brand referrals.

However, Ambassador doesn’t offer pricing transparency. There’s no free trial, and customers must schedule a demo meeting for access to pricing information. That means, based on the size of a business or requested services, prices could change. (Meanwhile, you would be none the wiser.)

While we can’t speak on fees, Ambassador is best for large brands or companies looking to seek out new influencers to promote their products.

The Low-Down on Ambassador

Ambassador is a personally branded platform that is made for large businesses looking for referral-based leads and brand influencers. Available in many email and website platforms, including Salesforce and MailChimp, the company is unclear on pricing and does not offer a free trial.

3. ReferralHero

Referral Hero software. Referral software system. SaaS program for customer referrals and rewards. Referral ROI boost

Finally, we offer ReferralHero as a go-to ReferralCandy alternative. ReferralHero offers tiered plans, and is a viable option for smaller or mid-sized companies who still want referrals, but aren’t set up like an e-commerce site or large sales company.

ReferralHero provides self-branded analytics so that marketing companies can pass off the good stuff as their own. Ready-made with social sharing and translation options, brands can be sure to keep their language relevant, no matter where their leads are shown.

What sets ReferralHero apart is the ability to create custom, memorable codes. For instance, YourURL.ReferralCustomLink. While this is only available in the highest-tier plan, it’s a way for users to easily remember their code without fail.

ReferralHero is available in three monthly options, each of which come with different capabilities. The lowest option starts at $49 per month for basic options, and goes on up to $199 per month for more customer access, including custom links.

customer referral interface. Online customer referral program. DIY referral interface. User-friendly referral software program. Loyal customer program.

The Low-Down on Referral Hero

Best for smaller businesses or non e-commerce sites, Referral Hero comes with branded reports and custom links. They keep it secure with SMS authentication, and offer smart analytics where users can identify top ambassadors.

Choose from three membership options, all with varying capabilities. Referral Hero is good on a small scale, but lacks versatility and growth for up and coming businesses. Customers land support through a contact form, so there’s no personalized support and they’re always starting fresh with a new support member.

Which ReferralCandy Alternative is Best?

To find your best referral software program, take a look at the following chart that outlines the pros and cons of each brand. Our research allows you to get the best match in your sales platform service, without wasting time with an ill fit.

Check out our detailed report of ReferralCandy lead software alternatives.

PlatformReferralCandyReferral RockAmbassadorReferralHero
Pricing$49 + Commission-


$200-$800/moNot available$49-$100/mo
Free Trial?Yes, 30 daysYes, 30 daysNoYes, 14 days with credit card info
Help with Installation?UnknownYes, Custom Support on All PlansYesDepends on Plan
Compatible Software15 Platforms25+ Platforms4+ Platforms17 Platforms
Social/Text CapabilitiesSocialBoth!SocialSocial, on highest tier plan
SupportGeneral on lower plan, custom on higher endCustom Support on All PlansUnknownContact form
Rating (overall)*
Rating (ease of use)*
Rating (customer service)*

*Ratings from Capterra.

If you want to create brand growth through custom referrals, Referral Rock is your best choice!

A smart ReferralCandy alternative, Referral Rock offers customized user support on every plan level.

Business owners of all sizes allow their customers to share brand growth via social media and through text/SMS capabilities.

Add value and profits to your marketing outreach with Referral Rock’s growing customer loyalty program platform.

Increase ROI and brand outreach through Referral Rock’s smart, user-friendly platform to direct and refer qualified business leads. Ready to get started? Start a free trial of Referral Rock today.

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